Who is the newest Michelin, BF Goodrich, and Uniroyal dealer in Crestwood? Sant Automotive is. Henceforth, and until further notice, we will be selling our Michelin, BF Goodrich, and Uniroyal tires at our cost. If you’d like us to mount and balance them, we will charge $25 per tire. Valve stems will be complimentary with purchase, and we will provide free tire rotations with synthetic oil changes whether you buy your tires from us or not. Thus, you will save big money.
“My God, Dick, you’ve gone crazy. What are you thinking,” you ask? Thanks for asking. Here’s the thinking. “Our pricing strategy will make us ridiculously competitive on higher end tires, kind of competitive at lower end tires, and priced out of the market on tires that I wouldn’t put on an enemy’s rented mule cart.” Therefore, we will bring in a bunch of higher end customers with our pricing on higher end tires and that we will bring them back with our service. By the way, please do not share this with my competitors. I worry that they may abduct my daughter’s cat in retribution. Also, our customers will further benefit from our association with Michelin by the ability to participate in Michelin’s “Dealer only” sales. Customers enrolled in our CRM program will be notified of these sales via email from Mitchell1.
Thanks for your time. To make an appointment, call us at 314-849-2900.